{"id":5157,"date":"2026-03-28T09:15:28","date_gmt":"2026-03-28T09:15:28","guid":{"rendered":"https:\/\/bncs.com.ng\/wpn\/podcasts\/the-longevity-of-long-form-why-depth-still-wins\/"},"modified":"2026-03-28T09:15:28","modified_gmt":"2026-03-28T09:15:28","slug":"the-longevity-of-long-form-why-depth-still-wins","status":"publish","type":"inkwell_podcast","link":"https:\/\/bncs.com.ng\/wpn\/podcasts\/the-longevity-of-long-form-why-depth-still-wins\/","title":{"rendered":"The Longevity of Long-Form: Why Depth Still Wins"},"content":{"rendered":"<p>A roundtable with our editors and two guest writers to debate whether long-form writing still has a place in a short-attention-span media environment. The answer is more nuanced than either camp usually admits.<\/p>\n<h2>Points Debated<\/h2>\n<ul>\n<li>The evidence that long-form drives more conversions and loyalty<\/li>\n<li>When brevity is a virtue vs when it is avoidance<\/li>\n<li>Platform economics and how they incentivise short content<\/li>\n<li>What &#8220;long-form&#8221; should mean in 2025<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our editorial team debates depth vs brevity \u2014 and what the data actually shows.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"audio_file":0,"audio_url":"https:\/\/www.soundhelix.com\/examples\/mp3\/SoundHelix-Song-3.mp3","episode_number":3,"season_number":1,"podcast_duration":"38:55","podcast_explicit":"no","spotify_url":"https:\/\/open.spotify.com\/","apple_url":"https:\/\/podcasts.apple.com\/","footnotes":""},"inkwell_media_category":[125],"inkwell_media_tag":[],"inkwell_show":[46],"class_list":["post-5157","inkwell_podcast","type-inkwell_podcast","status-publish","hentry","inkwell_media_category-publishing","inkwell_show-the-inkwell-podcast"],"_links":{"self":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_podcast\/5157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_podcast"}],"about":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/types\/inkwell_podcast"}],"author":[{"embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/comments?post=5157"}],"version-history":[{"count":0,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_podcast\/5157\/revisions"}],"wp:attachment":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/media?parent=5157"}],"wp:term":[{"taxonomy":"inkwell_media_category","embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_media_category?post=5157"},{"taxonomy":"inkwell_media_tag","embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_media_tag?post=5157"},{"taxonomy":"inkwell_show","embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_show?post=5157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}