{"id":5150,"date":"2026-03-28T09:15:28","date_gmt":"2026-03-28T09:15:28","guid":{"rendered":"https:\/\/bncs.com.ng\/wpn\/videos\/content-strategy-101-what-to-publish-when-and-why\/"},"modified":"2026-03-28T09:15:28","modified_gmt":"2026-03-28T09:15:28","slug":"content-strategy-101-what-to-publish-when-and-why","status":"publish","type":"inkwell_video","link":"https:\/\/bncs.com.ng\/wpn\/videos\/content-strategy-101-what-to-publish-when-and-why\/","title":{"rendered":"Content Strategy 101: What to Publish, When, and Why"},"content":{"rendered":"<p>Stop publishing randomly and start publishing intentionally. This video introduces a lightweight content strategy framework designed for solo creators \u2014 simple enough to actually use, rigorous enough to produce results.<\/p>\n<h2>The Framework<\/h2>\n<ul>\n<li>Defining your audience promise in one sentence<\/li>\n<li>The three content types every creator needs<\/li>\n<li>Building a sustainable publishing calendar<\/li>\n<li>Metrics that matter vs metrics that feel good<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A framework for making strategic content decisions without overthinking every piece.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"video_type":"url","video_url":"https:\/\/www.youtube-nocookie.com\/embed\/K1vW9nGcHDo","video_file":0,"video_duration":"19:20","footnotes":""},"inkwell_media_category":[102],"inkwell_media_tag":[],"class_list":["post-5150","inkwell_video","type-inkwell_video","status-publish","hentry","inkwell_media_category-strategy"],"_links":{"self":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_video\/5150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_video"}],"about":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/types\/inkwell_video"}],"author":[{"embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/comments?post=5150"}],"version-history":[{"count":0,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_video\/5150\/revisions"}],"wp:attachment":[{"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/media?parent=5150"}],"wp:term":[{"taxonomy":"inkwell_media_category","embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_media_category?post=5150"},{"taxonomy":"inkwell_media_tag","embeddable":true,"href":"https:\/\/bncs.com.ng\/wpn\/wp-json\/wp\/v2\/inkwell_media_tag?post=5150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}